Sunday, February 12, 2012

The World of Coca-Cola

One of the world’s most widely recognized brands, Coca-Cola, is explored and commemorated at the World of Coca-Cola.

The World of Coca-Cola, which is located in Pemberton Place, across from other recognized spots and condominiums in Atlanta (including Centennial Olympic Park and the Georgia Aquarium), consists of a 20-acre, permanent exhibition featuring the history of the Coca-Cola Company.

The World of Coca-Cola, which opened its doors in May 2007, replaced a smaller museum just a few miles away. Some of the attractions at the World of Coca-Cola include:
  • A thrilling, multi-sensory 4-D theater which features moving seats and is entitled “The Search for the Perfect Formula”
  • The world’s largest collection of Coca-Cola memorabilia
  • A fully operational and robust bottling line that manufactures commemorative bottles of Coca-Cola and is entitled “Bottle Works”
  • A tasting experience of over 60 different Coca-Cola products from around the world that are not available in the United States, entitled “Tastes of the World”

Some of the products offered here include Japan's Vegita-Beta, which is an apricot drink fortified with beta-carotene, Mexico's multi-fruit flavored Chispa, Germay's cola and orange flavored Mezzo Mix, Paraguay's pineapple inspired Simba Pina and Mozambique's Krest ginger ale.
  • The “Spectacular Fountain,” where guests are treated to their favorite soft drinks.
  • A pop culture gallery which features works by Steve Penley, Haddon Sundblom and Howard Finster
  • The “Lobby” of the World of Coca-Cola features large Coca-Cola bottles made from different materials around the world.
  • The Coca-Cola “Loft” displays advertising artifacts dating as far back as 1905.
  • The “Happiness Theater” plays a movie called “Inside the Happiness Factory: A Documentary,” which features Coca-Cola’s current advertising campaign.
  • The “Hub” level features a variety of attractions, including small films about Coca-Cola and its influence on people around the world.
  • The “Milestones of Refreshment” attraction showcases artifacts from Coca-Cola’s branding efforts throughout the years.
  • The 5,600 square-foot Coca-Cola store offers thousands of Coca-Cola-themed products for sale, such as dinnerware, caps, t-shirts, jackets, glassware, vintage trays, lapel pins, Coca-Cola polar bear apparel and toys, collectibles and more.
The World of Coca-Cola, which features the largest collection of Coca-Cola memorabilia ever assembled (1,000 artifacts), attracts more than 1.2 million visitors every year. It is also constantly changing as new trends and advertising campaigns are introduced by Coca-Cola.

The focal point of the museum is perhaps the landmark Coca-Cola sign on the building. The sign measures an impressive 30 feet high and 26 feet wide and is suspended above the entrance to the pavilion.

Another visually interesting spot is the three-story atrium, which features flags from more than 200 nations and territories where Coca-Cola is available.